In short. Festival Imperial, organized by Cervecería Costa Rica at the Autódromo La Guácima, was considered the largest international music festival in Central America. D+F Entertainment Group took part with production, promotion and artist booking tasks.
The festival
Cervecería Costa Rica and its Imperial beer brand held the festival at the Autódromo La Guácima in Alajuela. According to the press, it had editions in 2006, 2008 and 2012 with acts such as Sting, Jamiroquai, Smashing Pumpkins, Duran Duran, Maroon 5, Björk and Skrillex, plus local bands (Wikipedia).
| Fact | According to the press |
|---|---|
| Venue | Autódromo La Guácima, Alajuela |
| 2012 edition | March 24–25, two stages and an electronic music area (Panamá América) |
| 2012 attendance | About 30,000 people (The Tico Times) |
| Local talent 2012 | Ten Costa Rican bands on the lineup (The Tico Times) |
Our role
D+F Entertainment Group handled:
- Production: operational coordination with the festival organizers.
- Promotion: support in promoting the event and its artists.
- Artist booking: talent management and coordination for the lineup.
What it shows for your event
- Experience at large branded festivals with international artists.
- Coordinating local and international talent on one lineup.
- Working with mass-consumer brands as organizers.
In the press
The Tico Times · Panamá América · La República
Keep reading: Festivals and public events · Chepe Rock
FAQ
Who organized Festival Imperial?
Cervecería Costa Rica, with its Imperial brand.
Where was it held?
At the Autódromo La Guácima in Alajuela.
What did D+F do?
Production, promotion and artist booking tasks.
