Intensive Workshop on Neuromarketing for Consumer Brands
Workshop Objective
Understand how the shopper decides and apply neuroscience to packaging, pricing, point of sale, and digital content from day 1.
95% of purchase decisions are automatic and unconscious. Your category has 7 seconds on the shelf. Without neuroscience, your brand is invisible. Each participant leaves with a 30-day action plan for their brand.
Workshop Details
Schedule
Dates: To be confirmed
Time: 8:00 AM to 5:30 PM
Modality: In-person or Virtual
Duration: 8 hours (4 blocks of 2 hours)
Investment
Full package (up to 20 people):
$1,500 USD
$75 USD per person
*Prices include VAT. Includes digital materials, certificate, Neuro Scorecard, and 30-Day Plan
Individual price:
$75 USD per person
*Prices include VAT. Includes digital materials, certificate, Neuro Scorecard, and 30-Day Plan
What's included?
Workshop Content
4 specialized blocks · 100% applied practice for consumer brands
B1: How the Shopper Decides (8:00–10:00 AM)
- •System 1 vs System 2: why the shopper does NOT buy rationally
- •The 7 biases of the mass buyer (FOMO, scarcity, anchoring, social proof)
- •The neurological shopper journey
- •Workshop: bias map for your brand
B2: What the Eye Sees, the Hand Buys (10:15–12:15 PM)
- •Color psychology in CPG
- •Neurological packaging design and visual hierarchy
- •Audio and scent at point of sale
- •Workshop: packaging diagnosis with real brands
B3: The Price the Brain Accepts (1:15–3:15 PM)
- •Price anchoring and value perception
- •Neuro-pricing for consumer goods
- •Shelf architecture and exhibition
- •Workshop: value proposition redesign for your SKU
B4: Content that Triggers Purchase (3:30–5:30 PM)
- •The critical 3 seconds in social media video
- •Copy that activates the reptilian brain
- •AI + neuromarketing: creating content with Claude and ChatGPT
- •Action plan: 30 days for your brand
Methodology: 70% Practice · 30% Theory
Every exercise uses real brands from the local and LATAM market. Each participant leaves with concrete actions for their brand or product. No lab needed — all techniques are applicable with normal marketing team resources.
AI as copilot — we use ChatGPT and Claude to generate copy and analyze packaging in real time.
Expected Results
Upon completing the workshop, participants will have created:
Bias Map
Identify which biases your brand activates (or ignores) today with real CPG cases
Packaging Diagnosis
Visual and neurological packaging evaluation with optimization proposal
Neuro Scorecard
Diagnosis of your packaging, pricing, and content with an immediate roadmap
30-Day Plan
Weekly action plan: neuro audit, customer journey, pricing, and optimized content
Ready to transform your team?
Enroll now and take your marketing strategies to the next level.