Intensive Course on Influencer Marketing
Course Objective
Strengthen the capabilities of companies, brands, or institutions to design, execute, and measure Influencer Marketing campaigns, aligned with current trends in the digital environment.
Upon completing the course, each participant or team will have a complete Influencer Marketing strategy developed, tailored to their brand, focusing on identifying key allies (influencers), creative execution, and results measurement.
Course Details
Schedule
Dates: September 24, 25, 26, 2025
Time: 8:00 AM to 12:00 PM (Costa Rica time)
Modality: Virtual (live via Zoom)
Duration: 12 hours (8 theoretical + 4 practical)
Investment
Group price (up to 12 people):
$2,147 USD
$178.91 USD per person
*Prices include VAT
Individual price:
$250 USD per person
*Prices include VAT
What's included?
Course Content
4 specialized modules that will take you from zero to expert in Influencer Marketing
Module 1: Introduction to Influencer Marketing
- •History, evolution, and trends in Influencer Marketing
- •Types of influencers and how they are classified
- •Strategic benefits of using influencers
Module 2: Creative Strategies and Campaigns
- •Defining SMART objectives for campaigns
- •Types of campaigns (branding, performance, awareness)
- •Real success and failure cases
- •Results measurement and KPI interpretation
Module 3: Selection, Negotiation, and Management
- •How to identify the right influencer for your brand
- •Search and validation platforms and tools
- •Contact, negotiation, brief writing, and follow-up
- •Legal and ethical aspects
Module 4: Analysis and Crisis Management
- •Calculating engagement, reach, and conversion
- •Monitoring and metrics visualization tools
- •How to manage reputational crises or conflicts with influencers
- •Recommendations for future campaigns
Methodology: Learning by Doing
This course uses a 100% practical and participatory methodology, based on the Learning by Doing principle. Each module combines updated theory with applied exercises, real case analysis, collaborative work, and ready-to-use tools.
During the course, each participant or team will develop their own Influencer Marketing plan, with direct support from the facilitator.
Expected Results
Upon completing the course, participants will have created:
Personalized Strategy
A personalized Influencer Marketing strategy for your brand or company
Clear Roadmap
A clear roadmap with search, execution, and measurement tactics
Adapted Practical Guide
A practical guide adapted to your market reality
Applicable Knowledge
Knowledge applicable from day one of work
Ready to transform your team?
Enroll now and take your marketing strategies to the next level.