Executive Program on AI-Powered Digital Strategies
Program Objective
Update professionals and companies on cutting-edge digital strategies integrating Artificial Intelligence, from GEO (Generative Engine Optimization) to hyper-personalization and predictive analytics.
Upon completing the program, each participant will have their own AI-Powered Digital Strategy Plan, an AI Readiness Scorecard, and a 90-day implementation roadmap for their organization.
Program Details
Schedule
Dates: March 2026
Schedule: 4 sessions of 4 hours
Modality: 100% Virtual (live)
Duration: 16 academic hours
Investment
Total Package (full group):
$1,200 USD
Max. 20 participants
*Prices include VAT. Includes digital material, certificate, 6-month community, and AI Readiness Scorecard
Per participant price:
$60 USD per person
*Prices include VAT. Includes digital material, certificate, 6-month community, and AI Readiness Scorecard
What's included?
Program Content
4 modules of 4 hours that will update you on the most relevant digital strategies of 2026
Module 1: The New Digital Ecosystem + GEO Strategy
- •Digital landscape 2026 in Costa Rica · AI as a strategic layer
- •From SEO to GEO: Generative Engine Optimization
- •AI Overviews, ChatGPT Search, Perplexity as search engines
- •Workshop: GEO audit of a local brand
Module 2: AI-Generated Content + Smart Advertising
- •Prompt engineering for marketing (ChatGPT, Claude, Gemini)
- •Visual and video creation with AI: Adobe Firefly, Canva AI, Runway
- •Meta Advantage+, Google PMax, TikTok Smart+
- •Social Commerce: TikTok Shop, Instagram Shopping, WhatsApp Business
Module 3: Hyper-Personalization + AI-Orchestrated Omnichannel
- •First-party and zero-party data strategy
- •Intelligent CRM: HubSpot AI, Salesforce Einstein
- •AI-orchestrated Customer Journey
- •WhatsApp Business in Costa Rica · Privacy-first compliance
Module 4: Advanced AI Analytics + Capstone Project
- •Predictive GA4, Looker Studio, and advanced analytics
- •Data-driven attribution models · KPIs in the AI search era
- •AI ethics and governance in marketing
- •Capstone project: 90-day strategic plan
Methodology: Learning by Doing
This program uses a 40% practical / 60% theory methodology. Each module includes a hands-on workshop applied to Costa Rican market cases, with real AI tools from day one. Six tool categories are covered: LLMs, Visual AI, Analytics, CRM Automation, AI Advertising, and SEO/GEO.
Each participant develops their own AI-Powered Digital Strategy Plan during the program, culminating with an AI Readiness Scorecard and a 90-day implementation roadmap.
Expected Results
Upon completing the program, participants will have created:
AI Digital Strategy Plan
A comprehensive digital strategy integrated with AI tools applied to your company
AI Readiness Scorecard
Assessment of your organization's digital and AI maturity level with a 90-day roadmap
GEO Strategy
Optimization plan for generative engines (ChatGPT, Perplexity, Gemini)
AI Tools Stack
Practical mastery of 6 categories of AI tools applied to marketing
Ready to transform your team?
Enroll now and take your marketing strategies to the next level.